AVON, CONNECTICUT, USA (March 8, 2012) – The percent of respondents expecting to acquire more new groups in 2012 (as compared to 2010) was 88 percent in the year-end 2011 Voluntary Industry Confidence Index survey.
The optimism was true for both brokers and carriers. In fact, 30 percent of both groups expect the number of new groups their company acquires in 2012 to “increase a lot” compared to 2011. Interestingly, those who had 2011 sales that were “much lower” or “much higher” than expected were the most optimistic about new group growth in 2012. Those whose 2011 sales were in line with expectations were more likely to expect groups to “increase a little.”
Overall, the Confidence Index increased to 99.7 in the most recent survey, up from 98.4 in July of 2011.
The Voluntary Industry Confidence Index study is conducted semi-annually and includes responses from individuals active in the market�carriers, brokers, and vendors. Like other confidence indices, the index is a single number that compares the current results to a baseline measure. The report is available only to Eastbridge Insight and Information Partner companies as well as to participants. The survey will be conducted again in July of this year. For more information on becoming a participant, contact the company at [email protected].
About Eastbridge Consulting Group, Inc.
Eastbridge Consulting Group, Inc. is the leading marketing advisory firm serving the worksite/voluntary industry. http://www.eastbridge.com/
