illustrate inc to highlight True Engine Architecture™ at LIMRA’s 2012 Distribution Conference

Illustrate inc announced today that they will be unveiling a new campaign at LIMRA’s 2012 Distribution Conference. The campaign is designed to highlight the True Engine Architecture of their OPUS illustration platform.

(TORONTO, Canada – February 7, 2012) illustrate inc, a leader in sales automation technology for the financial services industry, announces a new campaign for 2012 that will focus on their True Engine Architecture™. They plan on unveiling the campaign at the upcoming LIMRA Distribution Conference, February 22nd through the 24th in Jacksonville, Florida.

illustrate inc’s True Engine Architecture is the only design in the industry to allow complete technology and device independence. “With technology changes happening so quickly in the market today, it is imperative that company’s look for technology partners that allow them the flexibility to quickly adapt to newer technologies in the future without major conversions. The True Engine Architecture of our OPUS system is the industry’s only design that meets that demand” stated Jay Stevens, Vice President of Sales and Marketing.

illustrate inc’s calculation engines are unique because they utilize a completely different architecture that effectively isolates all company specific requirements, business rules and formula by using their smartfile™ structure. All of the clients’ intellectual property is separate from the calculation engine code. This unique design offers tremendous benefits to the client by preserving their invested effort as new technologies and devices become prevalent in the industry.

To find out more about OPUS and True Engine Architecture, visit illustrate inc at our booth in Jacksonville.

About OPUS (

OPUS is an integrated, modular point-of-service platform that consolidates the stages of the sales cycle from end to end. Users are able to access OPUS directly from the web, where each step in the process will be captured from beginning to end. Customers will be able to not only analyze their life insurance needs and obtain electronic insurance quotes online, but they will also be able to fill out an intuitive and user-friendly insurance application form. Using the simple wizard-based tool they will be guided easily through the entire application process, including the underwriting requirements. OPUS is also available as a mobile solution for use on smart phones.

About illustrate inc (

illustrate inc is a privately held company with significant expertise in illustration and point-of-service systems used in the insurance and financial services sectors. illustrate inc has grown steadily over the past 22 years as a result of its focus on addressing industry need for efficiency, effectiveness and speed to market. With clients in Canada and abroad, illustrate inc continues to evolve to anticipate and meet the changing needs of the insurance and financial services industries.