Empire Life launches Loyalty Program to help investors save on fees

February 2, 2012 – Kingston, Ontario – The Empire Life Insurance Company (Empire Life) today announced the launch of the Empire for LifeTM Loyalty Program. The Program is a way to help investors save on fees while investing in their future.

“We wanted to recognize loyalty in a way that helps customers achieve their financial goals faster,” said Julie Yoshikuni, Vice-President, Investment Products and Marketing. “Every dollar counts, especially over long periods of time, and our new program helps investors accumulate wealth sooner by saving on fees.”.

About Empire for Life Loyalty Program

  • Starting January 2012, if customers are invested in an Empire Life Class Segregated Funds contract for the next 10 consecutive years, they are eligible to receive an annual credit equal to 5% of the management fee based on their investment in the Funds*.
  • The Program also applies to Empire Life Class Plus, Guaranteed Retirement Income for Life®.
  • Eligible customers were automatically enrolled on January 9, 2012. A customer enrolled in January 2012 would begin to receive the 5% annual credit on 2022 management fees.

“Not only do investors benefit from guarantees and the investment expertise of Empire Life, they now have a new way to help them save money while investing for their future,” says Yoshikuni.

About Empire Life

A subsidiary of E-L Financial Corporation Limited and in business since 1923, Empire Life helps Canadians build wealth and protect their financial security with competitive individual and group life and health insurance, investment and retirement products. The company’s vision is to be the leading, independently-owned, Canadian financial services company committed to simplicity, being easy to do business with and having a personal touch. www.empire.ca