Building on Social Media Success � Aviva Canada Establishes New Corporate Presence

January 19, 2012 – (Toronto, ON) � Building on the strength of a vibrant social media presence for the Aviva Community Fund, Aviva Canada, one of the country’s leading providers of home, auto, leisure and lifestyle, group and business insurance, today announced the launch of a corporate social media presence. With over 34,000 Facebook likes and 3,600 Twitter followers on the Aviva Community Fund pages, the company has engaged social media users since 2009 with messages about the community improvement competition.

Aviva Canada will now also use social media to share information such as tips for property protection, safety advice, community investment, catastrophe/emergency contact info, career postings, product updates and customer interaction stories. Corporate pages for the company have been established on leading sites Twitter, Facebook and LinkedIn. Aviva Canada has also launched a blog on the homepage of

“Social media is an increasingly important way for consumers to get information about things that matter to them personally,” said Debra Ambrose, Senior Vice President of Marketing and Sales with Aviva Canada. “We want to lead by example and support our broker partners by providing helpful and timely information they can also share with their customers.”

Aviva Canada Social Media Sites

Blog –, Twitter –, Facebook page –, LinkedIn –

About Aviva Canada

Aviva Canada is one of the leading Property and Casualty insurance groups in Canada providing home, automobile, recreational vehicle, group and business insurance to more than three million customers. A wholly-owned subsidiary of UK-based Aviva plc, the world’s sixth-largest insurance group, the company has more than 3,000 employees, 30 locations and 1,700 independent broker partners. Aviva Canada and its employees invest in positive change including through the Aviva Community Fund and Eva’s Initiatives, its partner in Aviva’s global Street to School program to help homeless and other at-risk youth reach their potential.

For more information visit, our blog or our Twitter, Facebook and LinkedIn pages.