PC Financial Launches On-The-Go Travel Insurance for Canadian Seniors

(Toronto, Ontario – December 5, 2011) � Calling all Canadian snowbirds! Starting this month, PC Financial® Travel Insurance to Go is available for seniors looking to make a worry-free escape from winter’s freezing temperatures.

Expanding its current offering to include Canada’s active seniors, PC Financial® Travel Insurance To Go now provides up to $1 million dollars in emergency medical travel coverage for seniors aged 60 to 74* in one easy package. For less than $100, this includes single person coverage for up to eight days, when travelling to out-of-province and worldwide** destinations.

“Canadian seniors can now enjoy their next vacation stress-free by picking up PC Financial® Travel Insurance To Go at their local grocery store,” said Maria Forlini, Senior Vice President of President’s Choice Services Inc. “Customers are then one quick call or click away from being able to relax and enjoy their holiday knowing they’re covered with our reliable emergency medical insurance offering.”

Launched earlier this year for families (two adults and up to four children under 18) and individuals under 60, PC Financial® Travel Insurance To Go was the first in Canada to offer travellers the opportunity to buy emergency medical travel insurance in a retail setting.

Effective today, interested seniors can pick up their PC Financial® Travel Insurance To Go at more than 550 Loblaw store locations across Canada (excluding Quebec and New Brunswick), where President’s Choice products are sold. Available in-store at PC Financial pavilions or gift-card kiosks, PC Financial Travel Insurance To Go can be purchased at the cashier and activated by phone or online prior to departure.

For more information about other PC Financial® travel insurance offerings, including trip cancellation or comprehensive travel coverage, visit: www.pcinsurance.ca

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada’s largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ over 136,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada’s strongest control (private) label program, including the unique President’s Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President’s Choice Financial® services and offers the PC® points loyalty program.

*No coverage for pre-existing medical conditions not controlled for at least 180 days prior to departure
**No coverage for destinations to which a Canadian Foreign Affairs travel advisory applies.