Unica Insurance, Previously York Fire & Casualty, Unveils its New Brand

MISSISSAUGA, ON – November 14, 2011 – York Fire & Casualty Insurance Company (“York”) announced today that York has become Unica Insurance Incorporated (“Unica”) and will operate under the Unica brand name. This represents a pivotal milestone in the reinvention of the company since its acquisition in 2008 by La Capitale General Insurance (“La Capitale”). This reinvention includes a focus on the Advice Based Customer and the delivery of a value proposition that aligns with these customers. What remains unchanged is Unica’s steadfast commitment to the Broker distribution channel, and its Dependably Canadian® roots.

“We do things a little differently than other insurance companies and this translates into big value for our customers,” said Martin Delage, President & COO of Unica. “Our new name, Unica, reflects the unique nature of our company and our continued commitment as a dependable, Canadian company”.

Since being acquired in 2008 by La Capitale, one of the largest property & casualty insurers in Quebec, Unica has been working towards building a stronger, more focused company built on the concept of ‘people first’ and is driven by values that support this: integrity, transparency, a customer-centric approach, empathy and entrepreneurship. Today marks a milestone of this exciting change.

“To us, insurance is about helping people safeguard their hard-earned assets whether at home, work or play,” said Dave Smiley, Vice-President of Operations at Unica. “This is more than about delivering innovative products and services. It’s also about aligning ourselves with Brokers who share our customer-centric philosophy and who understand how to deliver on their value proposition,” added Smiley. Focused on meeting the needs of busy, active professionals who want products and solutions that fit their lifestyle, Unica launched its innovative personal insurance program, LIVEasyTM, earlier this year. This same focus carries through to commercial insurance, where Unica offers superior coverages and services for target business segments.

To learn more about the new and exciting Unica, visit UnicaInsurance.com.

About Unica Insurance Inc.

Founded in 1955 and 100% Dependably Canadian®, Unica Insurance Inc. (Unica) is a subsidiary of La Capitale General Insurance, a major Canadian property & casualty insurer. From its head office in Mississauga, Ontario, Unica offers innovative insurance solutions to protect consumers’ homes, vehicles and businesses. Unica strongly believes in the value the broker brings to the insurance transaction and so distributes its products exclusively through a network of professional insurance brokers throughout Ontario. UnicaInsurance.com