Be Alarmed and Ready, N.B. – Firefighters will be knocking on your door

FREDERICTON, Nov. 10, 2011 – Insurance Bureau of Canada (IBC) is partnering with New Brunswick’s Office of the Fire Marshal (OFM) and the New Brunswick Association of Fire Chiefs (NBAFC) to make sure households in the province have working smoke alarms.

“Most fires are preventable. Smoke alarms can save lives and property, but only if they are properly installed and maintained,” said Bill Adams, Atlantic Vice-President, IBC. “Alarmed and Ready will help New Brunswickers take action on fire prevention and fire safety.”

Launched today, the Alarmed and Ready campaign will see the province’s firefighters going door-to-door providing free smoke alarms to households that don’t have one, and replacement batteries to households that already have alarms.

“I am glad that such a campaign to reduce the number of homes without smoke alarms is taking place in our province”, said Robert Trevors, New Brunswick’s Minister of Public Safety. “Fire safety starts in every home and this is the kind of initiative that helps make our communities safer.”

The Alarmed and Ready campaign will run through to the spring of 2012 in communities across the province.

About Insurance Bureau of Canada

Insurance Bureau of Canada is the national industry association representing Canada’s private home, car and business insurers. Its member companies represent 90% of the property and casualty (P&C) insurance market in Canada. The P&C insurance industry employs over 114,000 Canadians, pays more than $7 billion in taxes to the federal, provincial and municipal governments, and has a total premium base of $40 billion.

To view media releases and information, visit the media section of IBC’s website at