Western Financial Group announces acquisition of leading insurance brokerage in Watrous, Saskatchewan

HIGH RIVER, AB, Nov. 2, 2011 – As part of its ongoing commitment to become the strongest financial services company in western Canada, Western Financial Group (“Western”) announced today that it has acquired Watrous Insurance Brokers Ltd. in Watrous, Saskatchewan.

The Watrous brokerage, which has been serving the community since 1989, will now operate as a Western Financial Group office.

“Watrous is another superb addition to our Network of offices across western Canada,” said Lana Wood, President of Western Financial Group (Network) Inc. “We will be bringing a wider range of products to the area, and offering more choice for our Watrous customers.”

“Watrous is a great town with a bright future,” continued Wood, “and our announcement today demonstrates Western Financial Group’s commitment to south central Saskatchewan. We are excited to be a part of this province’s vibrant growth, and when I look at Watrous I see that growth demonstrated clearly by the encouraging amount of new businesses opening, new residents arriving, and new economic development taking place. We’re proud to be a part of this great story.”

Western Financial Group will be building upon Watrous Insurance Brokers’ years of success. Existing and future customers will benefit from Western’s larger scale and breadth. The Watrous office will be managed by Pat Smith. “Pat and her husband live on a farm just outside town, so she is not only an insurance professional with more than 15 years’ experience but also someone who is an active part of the community. Pat has the same values, cares and interests as the people she serves. ” concluded Wood.

The Western office will remain at 107 Main Street in the town centre of Watrous.

About Western Financial Group

Western Financial Group is a western Canada based, diversified, financial services company serving more than 550,000 customers. Founded in 1996 and headquartered in High River, Alberta. Western provides insurance, banking and investment products and services through more than 120 office locations, the internet (www.westernfinancialgroup.ca) and other distribution channels. With a skilled team of approximately 1,400 employees, and backed by the strong resources of its owners, Western is committed to building the strongest financial services company in western Canada.

Western Financial Group is a subsidiary of Desjardins Group, the leading cooperative financial group in Canada and the sixth largest in the world.