New app will make it easier for advisors to introduce Manulife Financial’s unique Synergy® insurance solution

Free iPad app now available in English and French on iTunes

WATERLOO, ON, Oct. 27, 2011 – Earlier today, Manulife Financial announced its new iPad app designed to make it easier for Canadians to explore the benefits of Synergy, its ground-breaking insurance solution. The app, which is free to download from iTunes and is available in English and French, will help iPad users learn more about this one-of-a-kind Canadian insurance solution.

“Recognizing the significant number of people who are now using tablets as their primary means of information, we have created this interactive iPad app to help Canadians learn more about this unique product,” noted Paul Smith, Vice President, Marketing and Product Development, Individual Insurance. “The app not only provides a lot of great information about Synergy, it also offers some unique tools to help Canadians learn about the protection they may need from a variety of everyday risks.”

Launched in June 2011, Synergy is the first insurance solution of its kind in Canada that combines a life insurance policy, a critical illness insurance policy and a disability insurance policy into one easy-to-manage and affordable package. Available for ages 18 to 50, Synergy has gained strong interest among those with young families and normal debt load, looking for good protection that fits their budget.

“To date Synergy has attracted a lot of interest from younger insurance customers who like its value and simplicity,” added Smith. “This iPad app will help us reach out to that younger demographic in a fun and interactive way.”

The Synergy iPad app includes:

  • A risk calculator – based on the user’s answers to three questions, provides the relative risks of experiencing different life events (e.g. disability, critical illness, death) before age 65.
  • The Synergy needs calculator – estimates the amount of insurance a user may need based on their responses to a variety of questions about their current financial and family situation.
  • The Synergy video – a fun introductory video to Manulife’s Synergy solution.

“For advisors, the app is a simple tool they can use to introduce their clients to Synergy, either by sending the download link or running it during a meeting,” concluded Smith. “It can help start the protection conversation and take some of the confusion and fear out of buying insurance.”

The Synergy app is now available on iTunes. More information about Synergy can be found at or

About Manulife Financial

Manulife Financial is a leading Canadian-based financial services group operating in 21 countries and territories worldwide. For more than 120 years, clients have looked to Manulife for strong, reliable, trustworthy and forward-thinking solutions for their most significant financial decisions. Our international network of employees, agents and distribution partners offers financial protection and wealth management products and services to millions of clients. We provide asset management services to institutional customers worldwide as well as reinsurance solutions, specializing in property and casualty retrocession. Funds under management by Manulife Financial and its subsidiaries were Cdn$481billion (US$498 billion) as at June 30, 2011. The Company operates as Manulife Financial in Canada and Asia and primarily as John Hancock in the United States.

Manulife Financial Corporation trades as ‘MFC’ on the TSX, NYSE and PSE, and under ‘945’ on the SEHK. Manulife Financial can be found on the Internet at