ProspX Launches ProspX for’s AppExchange, the World’s Most-Popular Marketplace for Business Apps

AUSTIN, TX � October 20, 2011 � ProspX, Inc., developer of the first on-demand enterprise search and sales collaboration platform for the commercial insurance industry, today announced ProspX for Salesforce is now available on�s AppExchange, the leading marketplace for business apps. Commercial insurance customers can now deploy ProspX InsiderConnect™ within their Salesforce implementations to automatically match critical information and intelligence with relevant new and renewal business opportunities in their pipeline. Built using,�s social enterprise platform for building employee-facing social apps, ProspX for Salesforce is immediately available for test drive and deployment on the AppExchange at

Extending the power of ProspX to the community of Salesforce customers via the AppExchange was a logical decision for us, said Todd Young, president and CEO of ProspX. The two companies truly complement each other by helping our mutual customers harness the best relationships, intelligence, and resources available for the benefit of their clients.

A social revolution is under way, creating a massive shift in how businesses collaborate, communicate and share information, said Ron Huddleston, senior vice president, ISV Alliances, Apps like InsiderConnect leverage the social and real-time capabilities customers expect from the ecosystem.

InsiderConnect is the latest product feature of the ProspX collaboration platform and is the first electronic marketing solution that delivers targeted insurance industry, line-of-business and carrier-specific news and updates to sales professionals, account managers, marketers and customer service representatives who are actively working on related new and renewal business opportunities. With ProspX for Salesforce, customers can automatically begin receiving this critical intelligence via a custom e-newsletter based on pipeline data already available in the Salesforce Sales Cloud. The information received can then be easily shared with prospects and clients � a vital tool to help build credibility and strengthen client relationships.

The AppExchange marketplace gives users access to new applications that bring the benefits of the ecosystem to an entire business, letting them manage and share all of their company information on-demand. Companies can easily add any number of new on-demand applications to their existing Salesforce deployments, extending their success and making the full power of the Salesforce customer, partner and developer community available with just a click.

ProspX develops the industry leading solution for managing the complex, multi-party sales process of the $500 billion commercial insurance industry. ProspX is a software-as-a-service (SaaS) platform that combines enterprise search and sales collaboration technology to automatically connect commercial insurance agents, brokers, and carriers at the beginning of a new or renewal business opportunity, as well as throughout the sales cycle.

About ProspX

Built for the commercial insurance industry by insurance professionals, ProspX, Inc. develops an on-demand search and sales collaboration platform that improves productivity and streamlines communications between agencies, brokers, and carriers. Combining the best of enterprise search and social networking, ProspX gives brokers quick and easy access to the critical internal resources available for new and renewal business, while allowing carriers the ability to elevate their message for increased visibility at the initial point of opportunity. For more information, please visit us at, Follow us on Twitter at and Like us on Facebook at

About and AppExchange is the trusted social enterprise platform for building and running any employee app in the cloud. powers the Salesforce CRM apps, the more than 200,000 custom apps used by customers such as Japan Post, Kaiser Permanente, KONE, and Sprint Nextel and the more than 1,200 ISV apps built by partners such as BMC, and Fujitsu.

Enterprise apps built on the platform can be easily distributed and marketed through the AppExchange

The social enterprise platform delivers the most trusted and comprehensive cloud technologies for social, mobile and open apps. It includes, the cloud platform for employee apps, Heroku, the cloud platform for customer apps and, the cloud database to integrate the social enterprise.

Salesforce, Dreamforce,, Heroku, AppExchange, and others are trademarks of, inc.