Compu-Quote to unveil Sales Focused Broker at IBAO

Windsor, ON (October 11, 2011) – Compu-Quote’s (CQ) Sales Focused Broker (SFB) is a powerful new product designed to help brokers make the most of online leads.

Details of the product will be available at this week’s the Insurance Brokers Association of Ontario (IBAO) annual convention in Toronto.

SFB helps brokers follow-up on leads from popular social networking sites, such as Facebook, LinkedIn and Twitter, as well as their own brokerage websites. SFB can also be used with traditional marketing and advertising media, like newspaper, direct mail and the yellow pages.

How would you like to achieve these results with your business?

  • One broker generates over 11 percent of his leads from mobile devices.
  • A call centre style brokerage generates over $1 million in gross written premium (GWP) each
    week employing the concept.

“Brokers are on the cusp of a new way of doing business using social marketing and CQ is right there with the new tools,” says Brian Schwab, executive vice-president, Compu-Quote.

Here’s how SFB works:, fully integrated with CQ rating systems, is used to drive leads to a broker’s website. In Ontario, IBRI’s consumer targeting website helps prospects locate brokers and get quotes. Brokers employ iClarify to validate information received from prospects and to improve the quality of insurance to value estimates. Using Individually Rated Commercial Automobiles (IRCA), the web-based module embedded in CQ’s AutoRater product, brokers have full underwriting and simultaneous comparative quoting for multiple insurer rate plans. Finally, with the CQ ezLeads Plus, brokers track their leads in real-time.

For more information about what Sales Focused Broker can do for you, visit, call 1-800-265-0808 or visit CQ at IBAO Oct. 19-21.

Just the Facts

Who: Compu-Quote
What: Powerful new product, Sales Focused Broker
Where: IBAO, Fairmont Royal York
Hotel, Toronto, Ontario
When: Oct. 19-21
For more information about Sales Focused Broker call 1-800-265-0808 or visit

About Compu-Quote Inc.

Since 1983, Compu-Quote has been Canada’s leader in the underwriting and rating software and related services. A pioneer in the industry, that continues to deliver innovative solutions for insurance companies, brokers, actuaries and providers of insurance products for consumers through the web. Compu-Quote integrates with third-party data providers, as well as Canada’s leading broker management systems and company mainframe technology.