Need advice about topics that matter the most to you? A Brighter Life is just a click away

Sun Life’s new site invites Canadians to share ideas about money, health and family

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TORONTO, Sept. 19, 2011 – For many Canadians, the search for answers about finances, health and family often begins with websites or social media networks to get advice from people who have experienced the same issues. Sun Life Financial has joined the conversation with the launch of, a site that provides useful tips and tools to help consumers share ideas about the topics that matter to them.

The site is a starting point for Canadians looking for real information about real life situations:

  • The site includes articles, blogs, videos and discussions about topics that range from returning to work after maternity leave, to elder care to getting your kids ready for university.
  • You can add to the conversation by commenting on articles, answering poll questions, posing questions to columnists and sharing insights and personal experiences.
  • Visitors can share articles they like with others through social media sites like Facebook and Twitter.
  • The site also features a series of articles and videos called “Simply Put,” which explain financial terms in easy-to-understand language.

“Even before people are ready to consider the solution to their situation, many are going online to find a place where they can learn what others are doing in the same situation,” says Darin Diehl, Assistant Vice-President, Canadian Websites, Sun Life Financial. “Canadians are searching, posting, tweeting and sharing information online and gives Sun Life an opportunity to stay connected and contribute to these important conversations.”

With the surge of social media, people have changed the way they make decisions around the purchase of products and services. provides another way to connect with consumers and a new way for Canadians to connect with Sun Life. The website helps Canadians become better informed about the situations that can impact their financial future.

“We know there’s complexity with the products and services provided by the financial services industry,” says Diehl. “Our goal with this site is to provide easy-to-understand information to help Canadians plan for and manage the areas of their life that are most important to them.”

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of June 30, 2011, the Sun Life Financial group of companies had total assets under management of $474 billion. For more information please visit

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.