June 2, 2011 – ICBC has launched an app for the iPhone, iPod Touch and iPad, that lets new drivers practice the driving knowledge test before taking the real test.
The ICBC licensing mobile practice knowledge test can be downloaded for free from the Apple App Store and also includes the complete Learn to Drive Smart guide, all driver licensing locations, and selected videos that are aimed at helping new drivers prepare for their test and be safe on our roads.
“Our customers have told us that they want more options from us that better connect with their lifestyle,” said Fred Hess, ICBC’s vice president of driver licensing. “Getting your first licence is an exciting time but it can also be an intimidating process. We believe this app will make it easier to practice, which we hope calms nerves and helps new drivers focus on learning to make smart driving decisions.”
The practice knowledge test app randomly generates 25 questions to replicate the real test, including how to successfully make a right-turn, drive in school zones, watch out for vulnerable road users and handle a vehicle that skids and loses control. Customers who score 100 per cent on a practice test are rewarded by unlocking bonus video content.
The app also includes a series of videos that help new drivers develop their skills on the road, including tips on passing the road test, how to adjust your speed relative to conditions and intersection safety. The app also identifies the driver licensing centre locations nearest to the customer, shows them how to get there, hours of operation and contact number.
“Our online practice knowledge test has proved extremely popular in improving our customer experience for new drivers and this app will offer another easy and convenient choice for them,” said ICBC’s chief customer and marketing officer, Jeff Schulz. “They can even share their practice test results with friends via Facebook, Twitter or email.”
ICBC serves 3.2 million customers in the province of British Columbia, Canada. ICBC licenses and insures drivers and vehicles across the province through its service centres, plus a network of more than 900 independent brokers and government agent offices. Claims customers are served through local offices and an award-winning Dial-a-Claim call centre. ICBC’s road safety investments help create safer roads, lead to fewer crashes, and help keep rates stable. To find out more, visit icbc.com.