Getting more out of your online insurance shopping

May 12, 2011 (Toronto, ON) – When it comes to home and auto insurance, consumers in communities across Canada now have an easy way to get the best of both worlds – a quick insurance quote whenever they want it, combined with the value of using an insurance broker. Plus, there’s a chance to win up to $5,000 and help Canadian charity Free The Children.

Aviva Canada, one of the country’s leading providers of home, auto, leisure and business insurance, today announced that consumers can now get insurance quotes online at avivacanada.com. The new capability connects consumers to a local broker of their choosing (where available) and allows them to obtain a no-obligation insurance quote for their home or vehicle, all from the comfort of their home.

“Offering an online quote makes insurance even more accessible for consumers,” states Maurice Tulloch, Aviva Canada President and CEO. “And by ensuring they purchase through a local broker of their choice, consumers will continue to benefit from all the experience, information and options a local broker provides.”

“For our broker partners,” he continued, “the feature will help them connect with and assist even more consumers.” Visit avivacanada.com to watch Maurice Tullochdiscuss the new capabilities.

The online quote feature adds to the many helpful sections of avivacanada.com, such as tools to find local brokers and claims restoration vendors, and loss prevention tips and tools for business owners.

Consumers are encouraged to use the quote feature by July 31, 2011 for a chance to win a number of prizes, including $5,000 cash.* As part of its global Street to School initiativeto assist at-risk youth, Aviva will also donate $1 to Free The Childrenfor every completed quote.** Free The Children is a registered Canadian charity dedicated to youth leadership training in Canada and community development around the world.

About Aviva Canada

Aviva Canada Inc. is one of the leading Property and Casualty insurance groups in Canada, providing home, automobile, recreational vehicle, group and business insurance to more than three million customers. The group has more than 3,000 employees, 33 locations, 1,700 independent broker partners and is a wholly-owned subsidiary of UK-based Aviva plc, the world’s sixth-largest insurance group. For more information visit avivacanada.com.

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