PC Financial first in Canada to offer on-the-go travel insurance in retail grocery stores

Toronto, ON: April 14, 2011 – Canadians can enjoy their next vacation worry-free, knowing they are covered with PC Financial Travel Insurance To Go.

With the launch of this innovative product, PC Financial is the first in Canada to offer travellers the opportunity to buy emergency medical travel insurance in a grocery store setting, while shopping for their last minute holiday needs.

With many Canadians travelling without adequate medical insurance, the easy-to-buy PC Financial Travel Insurance To Go has been designed to be convenient, accessible and affordable. It comes in a card format that allows customers to store it in their wallet or purse while on vacation.

�Canadians work hard and lead busy lives � we want to make it quick and easy for them to purchase travel insurance from a brand they trust, so they can relax and enjoy their holiday, knowing they have high-quality coverage,� says Francine Davis, Director, PC Financial Insurance.

Starting today, customers can pick up their PC Financial Travel Insurance To Go at more than 475 Loblaw store locations across Canada (excluding Quebec and New Brunswick), where President�s Choice products are sold. It�s available in-store at gift-card kiosks or PC Financial pavilions in participating locations. After purchasing PC Financial Travel Insurance To Go, coverage can be activated online or by phone.

PC Financial Travel Insurance To Go can be bought in six different travel options. This includes single person or family coverage (two adults and up to four children under 18) for up to four, eight or 15 days of vacation. The insurance covers both out-of-province and worldwide destinations. Costs range from $15 to just under $100.

Once the card is activated, travellers are covered for worldwide emergency medical coverage for up to $1 million per insured and expenses related to medical procedures, emergency services, and hospital fees.

Added Davis, �When visiting other countries, the cost to treat everyday ailments such as a cut or broken arm can really add up. Instead of hoping for the best, PC Financial Travel Insurance To Go will help ensure a Canadian�s dream vacation doesn�t turn into a nightmare.�


  • Among the top ailments and injuries Canadians suffer from while on vacation are:
    • gastrointestinal ailments;
    • broken arms, legs and teeth;
    • eye injuries; and
    • stitches.
  • A typical American hospital charges on average $4,000 per day;
  • Medical expenses can vary depending on location. Treatment for a broken clavicle costs approximately $3,200 in the Netherlands while the same injury costs approximately $22,000 in Arizona, USA� ;
  • Treatment for a common ailment like kidney stones cost approximately $3,000i in the USA; and
  • Suffering a heart attack costs approximately $130,000� in the USA.

� Based on real-life claims processed through Travel Guard Group Canada, Inc.

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada’s largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 136,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada’s strongest control (private) label program, including the unique President’s Choice®, no name® and Joe Fresh Style® brands. In addition, the Company makes available to consumers President’s Choice Financial® services and offers the PC® points loyalty program.

About Travel Insurance To Go

PC Financial travel insurance, including Travel Insurance To Go, is arranged for by PC Financial Insurance Agency Inc. and is underwritten by Chartis Insurance Company of Canada and Co-operators Life Insurance Company (for travel to Cuba). Travel Insurance To Go is available to permanent residents of Canada (excluding Quebec and New Brunswick) who are under 60 years old at the time of departure and is valid for 12 months from time of purchase. Customers must go online or call to activate their policy prior to departure. For store locations and full terms and conditions visit: www.pcinsurance.ca/traveltogo.