Unique launch in tough to reach market
TORONTO, March 23, 2011 � Industry leading Canadian P&C insurance provider, RSA, is making a splash with their new advertising campaign “We’re big on…”. With over 300 years of experience, RSA is an established ‘A’ rated insurer offering a complete suite of commercial insurance solutions for small business to multi-nationals through a network of independent brokers.
Through the recent acquisition of GCAN, RSA is uniquely positioned as the industry leader with a full commercial insurance proposition: specialty, large risks, mid-market and small/medium enterprise. The strategic partnership strengthens RSA’s commercial capabilities by adding further technical capabilities, geographic diversification and product breadth. The new campaign, launching on March 23, 2011 will be the largest commercial focused marketing campaign that RSA has embarked on, speaking to both brokers and their customers. The campaign, created in partnership with Carlson Marketing, will encompass print advertisements in daily news and trade publications, and online call-to-actions for brokerages, internal employee launches, along with a series of informative collateral.
RSA is making a bold move and reinforcing its focus as a leading commercial insurer and commitment to brokers by reaching out to the Canadian marketplace and positioning themselves as one of the country’s leading commercial insurance companies of choice for our broker partners.
The new campaign demonstrates the size and scale of our global footprint – ‘We’re big on…’ speaks to the strength and range of our business in the Commercial Insurance space, highlighting some of the impressive Canadian feats we have insured through our proud heritage,” said Brian King, Vice President Marketing at RSA. “As an intermediated business, we rely heavily on our broker partners to endorse and recommend our brand to their customers and we believe that this campaign demonstrates our strength and focus in Commercial Insurance for brokers across Canada and the wider Canadian marketplace.”
With a philosophy of technical underwriting excellence, diversified portfolios and strong broker relationships, RSA has recently significantly strengthened its commercial position. Leveraging the expertise gained from its strong heritage, enhancing it with the recent acquisition of GCAN, and partnering with Carlson Marketing, RSA has embarked on an even more passionate journey to reach out to broker partners and to arm them with effective solutions to help minimize risk and effectively service their clients.
RSA Canada includes Roins Financial Services Limited, Royal & Sun Alliance Insurance Company of Canada, Quebec Assurance Company, Johnson Inc., Western Assurance Company, Ascentus Insurance Ltd., Canadian Northern Shield Insurance Company and is part of RSA Insurance Group plc. RSA Canada employs approximately 3,400 people and is represented by a large network of brokers across the country. In 2010, the Canadian Group wrote $2.1bn in direct premiums with assets exceeding $5.8 billion. Internationally, RSA Insurance Group plc employs about 21,000 people and has the capability to write business in 130 countries and in 2010 its net written premiums were �7.5bn. RSA and CNS are trade names of Royal & Sun Alliance Insurance Company of Canada and Canadian Northern Shield Insurance Company, respectively. www.rsagroup.ca
About Carlson Marketing
Carlson Marketing is the world’s leading relationship marketing company � we design and deliver loyalty and engagement programs for some of the world’s best known brands. With locations around the globe, Carlson Marketing Canada has offices in Toronto and Montreal. For more information, please visit: www.carlsonmarketing.ca.