Sapiens Incorporates Customer Relationship Management (CRM) Module for RapidSure Policy Administration System

Customer centric module includes collaboration, workflow and diary items for insurance companies.

Cary, N.C. (March 7, 2011) — Sapiens International Corporation N.V. (NASDAQ and TASE: SPNS), a global provider of innovative software solutions and a member of the Formula Group (NASDAQ: FORTY and TASE: FORT), announced today that a new Customer Relationship Management (CRM) module is now available for the RapidSure Policy Administration System. The CRM is easily integrated into the existing infrastructure and provides a centralized view of customer activities including the incorporation of data from other systems such as claims and billing.

The Sapiens CRM module includes a unique “MyInsurance” view to enable insurers and customers to view policy data, collaborate, educate and initiate basic transactions. This level of transparency improves a customer’s trust and understanding in the system and assists in choosing the best coverage for each person involved.

The module is ideal for insurance companies who wish to improve interactions with customers, clients and sales prospects and convert business relations to bottom-line results. Employing a CRM approach helps any credible insurance organization to organize and automate sales and marketing activities, technical support and business processes. This level of synchronicity assists brokers and managers in attracting new business and retains existing customers. Business managers may also gain valuable insights into how their business is run and secure a better customer-service orientation across the board.

“We continuously invest to help our clients gain a competitive advantage when selecting RapidSure,” said Dan Sobotincic, Executive Vice President, Head of Global P&C Division. “We are committed to innovation, and uniquely positioned to create the solution for our clients that ultimately will help their business to grow.”

About Sapiens International

Sapiens International Corporation N.V. is a leading global provider of business solutions for the insurance industry, helping modernize business processes and enabling insurance organizations to adapt quickly to change. Sapiens’ innovative solutions are widely recognized for their ability to cost-effectively align IT with the business demands for speed, flexibility and efficiency. Sapiens operates through its subsidiaries in North America, the United Kingdom, EMEA and Asia Pacific. For more information, please visit

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