Allstate Insurance Company of Canada and Breakfast for Learning Team Up to Kickoff Nutrition Month – A National Awareness Campaign

TORONTO, March 1 2011 – Today, volunteers from Allstate Insurance Company of Canada partnered with Breakfast for Learning to launch Nutrition Month, a national awareness campaign designed to bring attention to the importance of providing our youth with the proper nutrition they need to thrive, succeed and reach their full potential in the classroom. This important awareness initiative was kicked off this morning in Toronto at George Harvey Collegiate Institute’s school nutrition program as Allstate Canada volunteers served breakfast to over 100 students.

Today’s event marks the beginning of a new collaboration between Breakfast for Learning and Allstate Canada. Breakfast for Learning’s mission is to ensure that every child in Canada attends school well-nourished and ready to learn, and combined with Allstate Canada’s commitment to youth mentorship and making a positive difference in the community, today’s kickoff event ensures continued support of this important mission.

“We are always on the lookout for unique and impactful ways to invest in youth and the leaders of tomorrow,” said Chris Kiah, President and CEO of Allstate Canada. “Teaming up with Breakfast for Learning gives Allstate a great opportunity to have a positive influence on young people across Canada. This important program really fits in with our spirit of giving back, and helping those in our communities who need it the most.”

“Breakfast for Learning is honoured to partner with Allstate Canada to help bring awareness to the importance of nutrition for Canadian students,” said Wendy Wong, President and CEO, Breakfast for Learning. “Nutrition Month provides us with a great opportunity to focus on the benefits of healthy eating, both in and out of the classroom. It’s a great time to celebrate and learn about food as a family.”

Research shows that well-nourished students show improved memory, problem-solving skills and creative abilities – overall, they perform better in school. Together with generous supporters like Allstate Canada, Breakfast for Learning funds over 2,300 child nutrition programs across Canada, serving healthy breakfasts, lunches and snacks to more than 267,000 children and youth in a nurturing environment.

Breakfast for Learning and Allstate Canada will continue to provide valuable information for parents, teachers and students all through the month of March. Visitors to Breakfast for Learning’s website and social media outlets will find a collection of nutrition focused articles, healthy recipes and nutrition tips presented by Allstate Canada. For more information on Breakfast for Learning visit

About Breakfast for Learning

Working to ensure every child in Canada attends school well-nourished and ready to learn Breakfast for Learning helps support and sustain school-based child nutrition programs through grants, ongoing support, and child nutrition resources and research. In 2009-2010, Breakfast for Learning provided funding to over 2,300 programs, providing healthy meals and snacks to over 267,000 children and youth. For more information, visit

About Allstate Insurance Company of Canada

Allstate Insurance Company of Canada is one of Canada’s leading producers and distributors of home and auto insurance products. “The Good Hands Network®” enables consumers to contact Allstate Canada through one of 93 community-based Agencies, directly online at and through the Customer Contact Centre at 1-800-Allstate. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), Crime Stoppers, United Way and Junior Achievement. In 2010, Allstate Canada, in partnership with the National Hockey League Players’ Association (NHLPA), created the Allstate All-Canadians program, a mentorship program designed to guide the next generation of Canada’s hockey youth. Learn more at