There are lots of success stories around social media these days. It is important to remember that just being ‘social’ doesn’t guarantee success.
IT World Canada recently did a look back on 7 Social Technologies that died in 2010. All come from well known technology companies.
In case you don’t recognize the logo here, it comes from a leading organization that produced two of the seven casualties on the list. You might be surprised at who it is! (Hint: rhymes with ‘bugle’).