Eastbridge Releases the Evolution of the Worksite Broker Study!

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AVON, CONNECTICUT, USA (October 21, 2010) – According to the 2009 version of Eastbridge Consulting Group’s annual U.S. Worksite Sales Report, the Benefit Broker segment continues to claim the largest percentage (52 percent) of voluntary/worksite sales of any other producer segment. However, two other segments�Classic Worksite Brokers and Worksite Specialists�are continuing to close the gap and increase their share of the market.

Eastbridge’s most recently released study, Evolution of the Worksite Broker, takes an in-depth look at the Classic and Specialist segments to learning more about what products they are selling today, which carriers they prefer using and why, and their current needs and expectations regarding voluntary. Classic and Specialist brokers, by definition, are brokers who focus on, or specialize in, voluntary sales. To qualify for this study, the brokers had to have at least 50 percent of their sales from voluntary benefits.

The report updates the Classics and Specialists’ profiles by interviewing over 200 qualified brokers. It looks at each segment’s:

  • Focus on voluntary (i.e., percent of sales from voluntary, voluntary new business annualized premium)
  • Voluntary products sold today and those likely to be sold in the future
  • Most frequently used carriers
  • Service and communication expectations from carriers
  • Use and payment of enrollers
  • Current challenges

With this information, carriers can better align their products and processes to the needs and expectations identified by the brokers themselves.

The report is now available for purchase for $2,500. To purchase a copy, you can email Eastbridge at info@eastbridge.com or call (860) 676-9633.

About Eastbridge Consulting Group, Inc.

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada. http://eastbridge.com/