Standard Life gives 10,000 good reasons to get Canadians involved in planning their retirement

MONTREAL, Sept. 22 2010 – As a leading provider of long-term savings and investment solutions, Standard Life is launching Multiply Your Chances, a new web contest to get Canadians involved in their personal finances and to take charge of their retirement planning.

“The concept of this contest is a first for us. It’s a simple and fun way to convince Canadians of the importance of retirement planning, with an interesting incentive,” said Vincenzo Ciampi, Vice-President, External Communications and Public Affairs, Standard Life. “We are proud of our contribution to the Canadian retirement landscape, but we are most proud of our ability to help members plan retirement outcomes.”

On until October 19, the Multiply Your Chances contest helps raise public awareness about the importance of retirement planning by quizzing participants. Every time they answer a question, they increase their chances of winning a $10,000 Standard Life investment. They can also improve their chance of winning by sending the contest to friends and share it through their Facebook and Twitter networks.

The contest is launched simultaneously with Standard Life’s new Fall 2010 ad, which presents two actuaries engaged in a humorous debate about risk calculation, with an unexpected twist at the end.

All Canadians may participate by visiting www.multiplyyourchances.com.

About Standard Life

Established in 1825, Standard Life is a leading provider of long-term savings and investment solutions to over 6 million customers worldwide. Headquartered in Edinburgh, Scotland, Standard Life has around 10,000 employees across the UK, Canada, Ireland, Germany, Austria, India, USA, Hong Kong and mainland China. It had C$284.6 billion in assets under administration, as of June 30, 2010.

In 2006, after 80 years as a mutual company, Standard Life Assurance Company demutualized and Standard Life plc was listed on the London Stock Exchange. Standard Life now has approximately 1.5 million shareholders in over 50 countries, including 13,000 in Canada.

In Canada, Standard Life has been doing business for over 175 years. Standard Life Financial Inc., which wholly owns The Standard Life Assurance Company of Canada and Standard Life Mutual Funds Ltd., is Standard Life plc’s largest operation outside the UK. With over 2,000 employees based in Montr�al and in offices across Canada, it provides long-term savings, investment and insurance solutions to more than 1.3 million Canadians, including group insurance and retirement plan members. It had C$36.3 billion of assets under administration, as at June 30, 2010.