The Co-operators takes home three advertising awards

GUELPH, ON, July 20 2010 – The Co-operators recently received three awards at the 52nd annul Insurance Marketing & Communications Association (IMCA) 2010 Showcase Awards, held June 27-30 in Atlanta, Georgia.

The organization won a Best of Show Award in the category of Print Product or Image Advertising – In-House B2C Marketing for its RESP printed marketing material. It also earned an Award of Excellence in the same category for its group home and auto print ads, as well an Award of Excellence in the Employee Electronic or Interactive Communication category for its Print Ad Tool.

The awards were presented on June 29 at the Awards Gala, held during IMCA’s annual meeting at the Grand Hyatt in Atlanta. The event featured guest speakers and panels in a gathering of some of the insurance industry’s brightest and most cunning marketing minds.

The IMCA Showcase Awards present awards in 35 categories covering such areas as advertising, sales promotion, multimedia campaigns, TV/radio, the Internet, employee communications, annual reports, e-commerce, community service campaigns and public relations.

About The Co-operators

The Co-operators Group Limited is a 100 per cent Canadian-owned co-operative with more than $36.9 billion in assets under administration. Through its group of companies, it offers home, auto, life, group, travel, commercial and farm insurance, as well as investment products. The Co-operators is owned by 47 Canadian co-operatives, credit union centrals and like-minded organizations. It is well known for its community involvement, and is listed among the 50 Best Employers in Canada.

About IMCA

The IMCA(sm) is an international organization of insurance communications professionals specializing in marketing, communications, advertising, sales promotion, public relations and media relations. The oldest insurance marketing and communications association in North America, it began as the Insurance Advertising Conference (IAC) in 1923 and was renamed in 1984 to better depict the evolving roles of insurance communicators. IMCA’s purpose is to promote excellence in insurance marketing and communications, improve the professional skills of members, foster the sharing of ideas and experiences among members and promote a positive image of the insurance industry.