AVON, CONNECTICUT, USA (May 11, 2010) – Voluntary critical illness sales have increased significantly over the past two years after several years of slow or no growth. In fact, the line doubled from 2007 to 2009, according to an Eastbridge study. New voluntary critical illness sales for 2009 were about $225 million. Still, critical illness sales only account for about four percent of the industry�s overall sales and continue to be outpaced by cancer sales.
Eastbridge’s newest report, Voluntary Critical Illness Products, gives an overview of the current critical illness market, including key players and competitors, and takes a close look at the voluntary critical illness products of 17 carriers including:
- Buyer demographics
- Product structure and benefits
- Underwriting guidelines
The data is designed to help insurance carriers better understand how competitive their critical illness product is compared to others in the market.
The cost of the report is $3,000. More information, including a table of contents for the report, is available the Eastbridge website at: http://eastbridge.com/spotlight/archives/p_2010critical.html
About Eastbridge Consulting Group, Inc.
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada. http://eastbridge.com/