Reduction in operational costs, increase in the number of remote, including mobile, workers and challenges in managing a centralized workforce are driving investments in the area of enterprise mobility. This is true for the Insurance industry as well where mobile workers, like the Sales Agent, play a crucial role because in terms of premium income, the Agency channel which comprises of exclusive and independent agents, still dominates the market. Who are mobile workers, how can they be categorized and how does enterprise mobility fit into insurance?
According to a Cap Gemini analysis, five of the Top lO factors inhibiting agent’s ability to meet financial services related needs of customers are:
- Unable to spend enough time with clients
- Lack of sales support
- Lack of tools
- Lack of client information
- Lack of information on products
S u c c e s s f u l i n s u r e r s h a v e r e a l i z e d t h a t a g e n c y performance can be increased and these inhibitors can be removed by providing agents with knowledge on-the-go.
Mobile technology can effectively enrich the insurance distribution channel and empower it with the necessary real-time knowledge and sophisticated capabilities to ensure increased productivity, reduced costs and a higher employee & customer satisfaction.
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