AVON, CONNECTICUT, USA (January 19, 2010) – Enrollments are critical for the success of a voluntary case. And, according the latest Eastbridge survey, carriers say that a key component of their value proposition is their enrollment process. Many carriers feel that brokers look for a carrier that makes enrollment easy and gives them an advantage with their clients. In addition, many feel that brokers look for a carrier offering a variety of enrollment options when making the decision about which carrier to use for a voluntary case.
Eastbridge’s latest spotlight report, Enrollment Practices for Voluntary Products, takes a look at 22 carriers’ current enrollment practices. Some of the other findings of the study include:
- Most of the carriers offer three or more different enrollment methods for voluntary products.
- About two out of three companies surveyed can provide enrollers for brokers’ voluntary cases.
- Carriers most often offer two or three voluntary products during a typical enrollment.
- Participation rates by enrollment method have narrowed.
In addition to the details behind these findings, the report provides insight on:
- Enrollment set-up and management
- Enrollment differentiation
- Enroller sources and compensation
- Enrollment support, including use of call center, laptop, web, and telephonic enrollments
- Post-enrollment services, including re-enrollments
About Eastbridge Consulting Group, Inc.
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada. http://eastbridge.com/