MIB Life Index Reports North American Life Insurance Activity Up 2.3% in December

Q4 2009 Application Growth Breaks Negative Trend

Braintree, MA. � (January 15, 2010) North American application activity for individually underwritten life insurance was up +2.3% in December, according to the MIB Life Indexsm. Fourth quarter growth of +2.8% broke the recessionary trend of losses in 2009�s first nine months, ending the year even at +0.1% YTD, as compared to 2008. Application activity in the 45-59 age group experienced a watershed year up +2.4% YTD versus the prior year – the first annual growth in this demographic since 2003. Activity in the 60+ age group continued its longstanding growth trend, up +13% YTD; activity in the 0-44 age group was down -3.6% YTD. December application activity was down -7.7% from November, characteristic for this time period.

U.S. application activity turned positive in August and showed moderate growth though year-end with December up +2.6% year-over-year, all ages combined. Fourth quarter activity was up +2.9% compared to a year ago, recovering all early year losses and ending the year flat at -0.2% YTD. U.S. application activity by age group mirrored North American trends with ages 0-44 down -3.8%, ages 45-59 up +1.8% and ages 60+ up +13.0% YTD.

Canadian application activity turned positive in February, showing significant growth (6%+) in both July and August and finishing the year flat with December activity at -0.1% year-over-year, all ages combined. Canada exhibited nascent to moderate growth across three quarters of the year: Q2 up +1.3%, Q3 up +3.1% and Q4 up 2.1%, finishing 2009 up +1.8% YTD, the fourth consecutive year of annual increases. Canadian application activity by age demographic mirrored that of the U.S.: ages 0-44 off -2.0%, ages 45-59 up +6.7%, and ages 60+ up +12.5% on a year-to-date basis.

  Monthly Percent Change vs. 2008
  U.S. Canada Total
December 2009 +2.6% -0.1% +2.3%
November 2009 +4.1% +2.3% +3.9%
Q4 2009 +2.9% +2.1% +2.8%
YTD 2009 -0.2% +1.8% +0.1%
  Yearly Change by Age Group
2009 vs. 2008
  U.S. Canada Total
0 – 44 -3.8% -2.0% -3.6%
45 – 59 +1.8% +6.7% +2.4%
60 + +13.0% +12.5% +13.0%

  Monthly Percent Change vs. Previous Month
U.S. Canada Total
December 2009 -6.5% -15.8% -7.7%

About the MIB Life Index

The MIB Life Index is the life insurance industry’s timeliest measure of application activity across the U.S. Released to the media each month, the Index is based on the number of searches life member company underwriters perform on the MIB Checking Service database. Since the vast majority of individually underwritten life premium dollars in North America include an MIB search as a routine underwriting requirement, the MIB Life Index provides a reasonable means to estimate new business activity.

About MIB

MIB is the life and health insurance industry’s most trusted resource for risk information and analytical services. Owned by the industry it has served for more than a century, MIB is uniquely positioned to aggregate industry insights in order to develop products and services for our members that improve their risk management decisions. MIB, Inc. and MIB Solutions, Inc. are wholly-owned subsidiaries of the MIB Group, Inc. Visit www.mib.com.