Ten years and counting the savings: Canadians find ways to save at Kanetix.ca

Since 1999, Kanetix has helped Canadians save money by providing access to real-time online insurance quotes from competing insurance providers

TORONTO, Dec. 17 2009 – Every year, since 1999, Canadians have turned to Kanetix(R) in their search to save money. In 2009, the year that Kanetix celebrates its 10-year anniversary, over 2 million people will visit www.kanetix.ca to explore their insurance and mortgage options.

Co-founded by Gregory Ellis and George Small, Kanetix has connected about half a million consumers to the insurance company of their choice when they were ready to buy.

“Canadians are smart shoppers; they know that rates can vary considerably across insurance providers and lenders, and our contribution is a website that provides Canadians with easy access to competing providers online with one simple form,” explained Mr. Small. “Right from the beginning, the response was positive. Canadians really took to the concept that they no longer needed to call multiple providers and repeat their information over and over again seeking their best quote.”

Kanetix currently provides quotes from 45 competing insurance providers and mortgage lenders for a variety of car insurance, home insurance, life insurance, travel insurance, health insurance and mortgage loan products. The partners Kanetix works with are key contributors to the success of the service, as they compete by providing their best quotes, and work to ensure a customer-friendly experience for those interested in purchasing.

“It’s not just about getting quotes to the shopper; it’s also about getting coverage or a mortgage. You can’t have one side of the service without the other, and our partners help us make it work,” said Mr. Ellis. “Not only have many of them participated in the Kanetix.ca service for years, but new providers are often added and those who are not yet part of the comparison service are encouraged to join.”

Kanetix.ca’s success in the online comparison service has captured the attention of industry leaders. In addition to helping Canadians comparison shop through its own site, www.kanetix.ca, many of Canada’s top insurance providers have leveraged Kanetix’s expertise. Kanetix’s Development Services division is a leading provider of online insurance quotation technology. Kanetix technology is the engine of choice for many insurers making up about 80 per cent of the online quotes generated for consumers in Canada.

About Kanetix

Launched in October 1999, Kanetix is Canada’s leading national, online insurance and mortgage marketplace. The Kanetix insurance and mortgage shopping service brings together insurance companies and mortgage suppliers in a one-stop shopping environment for consumers looking to save money. Each day, thousands of consumers visit the Kanetix website at www.kanetix.ca to compare insurance and mortgage quotes from a variety of Canadian insurance and mortgage suppliers. Users select the product of their choice, obtain a quotation and complete an online application or, with the help of Kanetix connect with the insurance or mortgage supplier and purchase the product over the phone. www.kanetix.ca