Boosting Profits By Tying CRM To Business Processes Through Customer Communication Management (CCM): Whitepaper from PBBI

Customer Communication Management (CCM) – synchronizing every link in an organization’s communication chain – is about stronger, more profitable customer relationships, which can result in increased revenues, market share and greater customer loyalty.

Customer communications include everything from billing to direct mail marketing to e-marketing to electronic bill presentment and payment and can uncover opportunities for lower costs and high revenues. But to truly realize its potential an organization’s CCM strategy must be implemented enterprise-wide with all business processes talking to one another. It is only by taking those integrated information streams and plugging them into your organization’s CRM that truly allows the organization to benefit from streamlining business processes so that they are less costly and more effective.

This whitepaper takes a step by step walk through seven points of entry to implementing an enterprise-wide CCM strategy and the benefits that can be reaped by communicating consistently across all media and touch points.

About PBBI

Pitney Bowes Business Insight (PBBI), a division of Pitney Bowes Software Inc., a wholly-owned subsidiary of Pitney Bowes Inc., provides a unique combination of location and communication intelligence software, data and services that enable organizations to make more informed decisions about customers, competition and market expansion. Leading organizations rely on PBBI solutions to increase the accuracy and effectiveness of customer information delivery and drive profitable growth. Visit and for more information.

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