Toronto, Summer 2009 � The Insurance Brokers Association of Canada (IBAC) is pleased to announce that The Economical Insurance Group, Gore Mutual Insurance Company, Pembridge Insurance Company and Peace Hills Insurance Company are maintaining their investment as a Full Partner of the Broker Identity Program for 2009.
The program’s centre-piece is the Broker’s logo. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind.
By investing in the program, The Economical Insurance Group supports a campaign whose purpose is to raise awareness of the value of the insurance broker distribution network.
“Since the inception of the company 138 years ago, The Economical Insurance Group has distributed its broad range of products and services solely through the independent broker distribution channel,” said Noel Walpole, President and CEO of The Economical Insurance Group. “We continue to be a true partner with our brokers and believe in the professionalism they display to all insurance stakeholders. As a supporter since the inception of the Broker Identity Program, we know that it will continue to encourage consumers to choose the independent broker for their insurance needs,” added Walpole.
“Gore Mutual believes that Canadians deserve unbiased professional advice, and we are proud to support the broker brand,” says Kevin McNeil, President and CEO of Gore Mutual. “Our interest has always been to help build awareness for our broker partners. Supporting a channel brand will reinforce the significant and distinct value brokers deliver.”
“We remain fully supportive of this program and continue to be engaged in helping brokers promote the value they offer consumers, as trusted advisors” said Bob Tisdale, President and C.O.O. of Pembridge Insurance Company.
“We are proud to support the insurance broker distribution system. At Peace Hills, we know that offering choice, value and professional advice make for a well informed consumer – and that’s why we’ve chosen brokers as our sole method of distribution” said Diane Bricker, President and Chief Executive Officer of Peace Hills Insurance Company.
IBAC Chief Executive Officer Dan Danyluk declared that “The main objective of the Broker Identity Program is to promote to the politicians a brand that represents the value our profession brings to the consumer. Brokers are grateful of the support and vote of confidence they receive from The Economical Insurance Group, Gore Mutual, Pembridge and Peace Hills.”
Launched 21 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 33,000 insurance broker.
About IBAC
Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers. Visit www.ibac.ca.
