Standard Life sweeps six I.F.C.A. awards including ‘Best of Show’

MONTREAL, Aug. 6 2009 – The Standard Life Assurance Company of Canada won six awards in the 2009 Insurance and Financial Communicators Association (I.F.C.A.) competition. The annual awards competition, which includes entrants from across North America, recognizes excellence in marketing and communications within the insurance and financial services industry.

Standard Life’s VIP Room, a dashboard-style website that provides members of group savings and retirement plans with easy access to dynamic, relevant and customized information about their retirement investments, won a ‘Best of Show’ award. The firm also received three ‘Award of Excellence’ designations for its Health & Wellness Centre website, the Summary of Canadian Pension Legislation booklet, and Standard Life Mutual Funds Quarterly Review publication. Finally, Standard Life’s Retirement Calculator direct mail campaign and its on-demand rich media Focus on Funds microsite were recognized with ‘Honourable Mention’.

“These awards, spread across all our lines of business, attest to Standard Life’s commitment to find innovative ways to communicate and interact with our customers, advisors and other stakeholders,” said Vincenzo Ciampi, Vice-President, External Communications and Public Affairs of Standard Life. “Achieving this success requires exceptional teamwork and dedication by many individuals and departments. We are proud of our people’s ability to set and achieve the highest standards in both print and online communications, striving for excellence year after year.”

The 2009 I.F.C.A. awards will be presented later in September at a special Award Presentation and Gala held in St. Louis, Missouri. Details on the conference and the award ceremony are available at www.ifcaonline.com.

About the Insurance and Financial Communicators Association (I.F.C.A.)

The I.F.C.A. is a non-profit association providing professional development opportunities, continuing education and industry recognition for marketing, communications and creative professionals from the insurance, financial and consulting sectors. Members represent a variety of firms from the United States, Canada as well as international organizations.

About Standard Life

With 2,000 employees based at its corporate headquarters in Montr´┐Żal and in other major business centres across Canada, The Standard Life Assurance Company of Canada provides asset-managing services for retirement, investment and protection to 1.3 million Canadians, including group insurance and pension plan participants. The company is a member of Standard Life plc, a major international financial services group headquartered in Scotland. www.standardlife.ca