New Power Sports Insurance Solutions™ Benefits Canadian Snowmobiling: York Fire & Casualty

SUMMERSIDE PEI, June 12, 2009 – Canadian snowmobilers are celebrating the launch of Power Sports Insurance Solutions™. The new program, unique to Canada, will benefit this country’s snowmobile industry by making sled insurance more accessible, available and affordable. York Fire & Casualty Insurance Company (York) and the Canadian Council of Snowmobile Organizations (CCSO) announced Power Sports Insurance Solutions™ today at the International Snowmobile Congress, the world’s largest annual snowmobile convention.

“York’s full scale entry into the snowmobile insurance market is the first important step toward implementing a mutually beneficial national program for snowmobiles. Power Sports Insurance Solutions™ will help remove uncertainty and inconsistency by providing Canadian snowmobilers with equal opportunity for sled insurance,” said CCSO President Kevin Sweetland. “Power Sports Insurance Solutions™ was developed by snowmobilers for snowmobilers, so we are confident it will meet all of our insurance needs for many years to come.”

Power Sports Insurance Solutions™ provides York’s high quality personal sled insurance protection at competitive prices through local brokers. York’s full suite of personal and commercial lines insurance products are also available through Power Sports Insurance Solutions™. As the program spreads across Canada in the next year or two, it will also offer insurance for motorcycles, ATVs, boats and RVs.

The new program is already set to kick off in Canada’s largest market, Ontario, exclusively with the Ontario Federation of Snowmobile Clubs (OFSC). York is currently finalizing arrangements for other provinces and territories, so more announcements are expected soon.

“As a leader in international snowmobiling, the OFSC is pleased to be the first provincial organization to exclusively endorse Power Sports Insurance Solutions™ as a member benefit,” commented Bruce Robinson, president of the OFSC. “We believe that Power Sports Insurance Solutions™ will make it easier for existing riders in tough economic times and encourage more people to go snowmobiling.”

Power Sports Insurance Solutions™ also includes a major commitment to invest in promoting snowmobile safety nationally. The program will work closely with the CCSO and its member organizations to remind grassroots snowmobilers to always make safety their top priority. This new safety partnership is the first of its kind in Canada.

About York Fire

York Fire & Casualty Insurance Company is a Canadian owned and operated property & casualty insurer. The company was founded in 1955 and since October 2008 is a subsidiary of La Capitale General Insurance, a major property & casualty insurer in Quebec. It continues to be independently managed and distributes its products through a network of over 200 brokers located throughout Ontario and Alberta.

York’s web portal, The York Connection, offers York brokers underwriting automation with real-time data sharing and allows for straight through processing of new business and policy change transactions quickly and efficiently without ever leaving their Broker Management System (BMS). The York Connection provides York brokers with single data entry for a superior sales and service oriented customer workflow at the point of sale.

From its head office in Mississauga, Ontario, York offers a wide range of personal and commercial insurance to protect consumers’ homes, cars and businesses. As of March 2009, York has expanded its product offerings to include surety products in both the contract surety and commercial surety markets.

York strongly believes in the value that a broker brings to the insurance transaction and is committed to working with brokers to preserve and strengthen their role in the distribution of property & casualty products in Canada. www.york-fire-com.

About the CCSO

The Canadian Council of Snowmobile Organizations is the national body for organized snowmobiling in Canada. With a mission statement of “providing leadership and support to organized snowmobiling in Canada”, the CCSO/CCOM serves as the umbrella group for all the snowmobile associations and federations in Canada.