Take Control of Car Insurance Costs with Progressive

Empowering customers to name their price for car insurance earns accolades from CIO magazine

MAYFIELD VILLAGE, Ohio – June 1, 2009 – Giving drivers more control over their car insurance costs has earned Progressive a spot on the 2009 CIO 100 sponsored by CIO magazine. Name Your Price® – Progressive’s exclusive online tool that enables drivers to tell the company what they want to pay for car insurance – has been selected by CIO for recognition. Each year, CIO magazine honors 100 companies around the world that use technology to give them a competitive advantage and help them grow.

“When we developed Name Your Price, our goal was to make it easy for customers to compare different car insurance packages before selecting the one that best met their needs,” said Ray Voelker, Progressive’s chief information officer. “Being recognized by CIO magazine for putting our customers in the driver’s seat is an unexpected bonus.”

When car insurance shoppers go to progressive.com for a quote, they enter basic information about themselves and their vehicles and then tell Progressive how much they want to pay for insurance. The Web site displays the closest available package of coverages, limits and deductibles offered based on the price they�ve entered.

Users can then drag a “slider” bar to the right or left, and coverage options are changed on the fly making it easy for users to see how their price selection affects their coverage. For example, drag the slider bar to the right, and rates increase as coverages limits go up and deductibles go down. Drag the slider bar to the left, and rates decrease as coverage limits go down and deductibles go up.

To view an online demonstration of the program, go to www.progressive.com/nameyourprice.

About Progressive

The Progressive Group of Insurance Companies, in business since 1937, is one of the country’s largest auto insurance groups, the largest seller of motorcycle policies, and a market leader in commercial auto insurance based on premiums written.

Progressive is committed to becoming consumers’ #1 choice for auto insurance by providing competitive rates and innovative products and services that meet drivers’ needs throughout their lifetimes, including superior online and in-person customer service, and best-in-class, 24-hour claims service, such as its concierge level of claims service available at service centers located in major metropolitan areas throughout the United States.

Progressive companies offer consumers choices in how to shop for, buy, and manage their auto insurance policies. Progressive offers its products, including personal and commercial auto, motorcycle, boat, and recreational vehicle insurance, through more than 30,000 independent insurance agencies throughout the U.S. and online and by phone directly from the Company. Private passenger auto products and prices are different when purchased directly from Progressive or through independent agencies. To find an agent or to get a quote, go to http://www.progressive.com.