Raising Location IQ – Measuring Catastrophe Risk in Real Time: PBBI

Bill Sinn, strategic industry manager of insurance at Pitney Bowes Business Insight, discusses the importance of location intelligence when making critical business decisions in key areas such as policy rating, underwriting, portfolio risk management, claim management, sales, marketing and distribution. In fact, nowhere is this more important than when dealing with extreme weather events.

Mr Sinn writes, “Insurers can no longer afford to analyze an event post facto. Today it is crucial to have the capability to interpret and event in real-time and to then take swift action to minimize loss.”

Access the entire article to read more about how location intelligence can facilitate such operational efficiencies as assessing risk in real-time, locating insured properties in the wake of destruction, and achieving and maintaining address accuracy for risk management best practices.

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About Pitney Bowes Business Insight

Pitney Bowes Business Insight (PBBI), a division of Pitney Bowes Software Inc., provides a unique combination of location and communication intelligence software, data and services that enable organizations to make more informed decisions about customers, competition and market expansion. With the industry’s most comprehensive set of solutions for maximizing the value of customer data, PBBI provides the tools required to more effectively locate, connect and communicate with customers in today’s global markets. Leading organizations rely on PBBI solutions to increase the accuracy and effectiveness of customer information delivery and drive profitable growth. Visit www.pbbusinessinsight.com and www.pb.com for more information.