Who ranked #1 in DALBAR’s Universal Life statement analysis?

Thursday, 05 February 2009 – The statement is a primary tool in building relationships among clients and an opportunity to reinforce the partnership a financial professional and a Universal Life provider forge when securing an investor�s financial future.

Manulife Financial’s Universal Life statement was the only one designated as “Excellent” in a cross-country review of five industry statements that explain Canadians� universal life insurance policies. Manulife�s Universal Life statement scored 81.29 compared to an industry average of 68.1. Standard Life�s statement earned a “Very Good” designation, with a score of 70.47.

“DALBAR congratulates Manulife, which earned the industry-leading ‘Excellent’ designation,” added Jody Bullen, Director of Strategy and Public Relations for DALBAR Inc. in Toronto. “Its statement stood out for its clear presentation of information, as well as providing the investor with critical updates and issues concerning their investments.”

The Universal Life Policyholder Statement Analysis examined statements from five Canadian insurance companies and used Dalbar�s criteria to assign each a score out of 100.

The top-ranked Universal Life statements for 2009 are
Ranking Insurance Company
#1 Manulife Financial
#2 Standard Life
#3 Sun Life Financial
#4 Desjardins
#5 Transamerica

About Dalbar, Inc.

Dalbar, Inc., the nation’s leading financial services market research and consulting firm, is committed to raising the standards of excellence in the financial services industry. With offices in both the US and Canada, Dalbar develops standards for, and provides research, ratings, and rankings of intangible factors to the mutual fund, broker/dealer, life insurance, property and casualty, and managed account industries. They include investor behavior, customer satisfaction, service quality, communications, Internet services, and financial professional ratings. www.dalbarcanada.com