TORONTO, Jan. 23, 2008 – Ontario Students Against Impaired Driving (OSAID) recently launched “Dude, Where’s My License,” a province-wide contest that aims to create awareness among teens about the dangers of taking drugs and driving. The campaign was made possible because of major sponsors such as the Insurance Brokers Association of Ontario (IBAO), CTV, and Pilot Insurance Company, and was also supported by the Ontario Ministry of Community Safety and Correctional Services.
“We’ve seen that many teens aren’t aware of the dangers of drugs and driving,” says OSAID executive director Matt Evans. “Most teens don’t even realize that doing drugs and driving is just as illegal and dangerous as drinking and driving, so we’re working to change that misconception.”
Evans says he hopes that, by launching this challenge for high-school students, they will learn about the legal and financial costs associated with drugs and driving.
There are two parts to the contest. First, students are invited to take a simple three-question true-or-false quiz available online at www.osaid.org. Once that has been completed, the quiz taker will be entered to win one of four laptop computers, one of five $100 cash prizes, and one Much Music Video Dance Party for his or her high school.
Students are also invited to take part in the creative aspect of the contest, which calls for them to create advertising, in either design categories of poster, audio commercial, or video commercial, which will educate teens about the negative consequences of doing drugs and driving. Winners will have their work distributed across the province to TV stations, radio stations, and newspapers, in addition to being awarded cash amounts of $300, $200, and $100.
“Once again, IBAO is very proud to be associated with such a worthwhile cause as OSAID,” says IBAO CEO Randy Carroll. “Campaigns like these are vital in keeping our communities and our teens safe.”
IBAO has supported OSAID in a variety ways for over a decade, and was responsible for contributing a large portion of the funds necessary for the promotion of the province-wide “Dude, Where’s My License” campaign, which includes CTV television ads.
“The Ontario insurance brokers are great community partners, and we are so thankful for their help once again,” says Evans.
About OSAID:
Ontario Students Against Impaired Driving reaches more than 300,000 students annually. Its goal is to strive for the reduction and elimination of alcohol and other drug-related injury and death, with the focus on impaired driving.
About IBAO:
The Insurance Brokers Association of Ontario (IBAO) is a not-for-profit association that represents and serves the interests of over 10,000 independent property & casualty insurance brokers in Ontario.
