Sun Life Financial wins prize for interactive and informative site at nvestor Education Awards
TORONTO, Dec. 22 2008 – Sun Life Financial’s My retirement website, www.sunlife.ca/MyRetirement, has won an award at the Investor Education Awards held by the Investment Funds Institute of Canada (IFIC). The website, designed specifically to meet the needs of Canadian baby boomers, uses clear and simple language along with interactive tools and calculators to help Canadians plan for retirement.
“We are very pleased to be recognized by IFIC for the work we’ve done in developing the My retirement website. This award affirms our commitment to hearing the needs of our customers, then developing solutions that meet those needs,” said Kevin Strain, Senior Vice-President, Individual Insurance and Investments, Sun Life Financial. “We know from our customers that there is uncertainty surrounding how much money is needed in retirement and the various sources from which that money will be drawn. The information on My retirement helps dispel common myths and provides insight on issues that are important to baby boomers as they get older.”
The Investor Education Awards recognize industry-produced educational resources that lead investors to a better understanding of mutual funds, financial planning or investing. The judges, comprised of prominent members of the investment community, praised the My retirement site for the interaction and information available to users.
This award builds on the success of Sun Life’s award-winning website My financial plan, www.sunlife.ca/MyFinancialPlan. The site was recently recognized with an Award of Excellence by the Insurance and Financial Communicators Association for its style, layout, content and navigation, and overall usability.
“Our websites help inform Canadians of all ages about the importance of holistic financial planning,” said Strain. “Education along with working with a financial advisor is key to developing a plan that not only focuses on investment solutions but considers life and health insurance. Our innovative wealth, life and health products are the driving force behind Sun Life Financial’s mission: to help Canadians achieve lifetime financial security.”
About Sun Life Financial
Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of September 30, 2008, the Sun Life Financial group of companies had total assets under management of CDN$389 billion. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol SLF.