Industrial Alliance’s Group Pensions Department Wins an Award for its Assisted Enrolment Program

QUEBEC CITY, Nov. 8 2007 – The All about you! assisted enrolment program developed by Industrial Alliance Insurance and Financial Services, won an award of excellence in the Integrated Campaigns category of the 2007 Insurance & Financial Communicators Association (IFCA) contest. Through the All about you! program, participants in group retirement plans can plan their retirement in three easy steps, either online through a secure website, or in writing, using an education kit.

“This award recognizes our constant concern to provide participants in our retirement plans with clear, easy to use documentation for all our products,” stated Lucie Lachance, Director, Actuarial and Marketing Services, Group Pensions. “For example, through the simple three-step process in All about you! participants can quickly and easily understand all the major factors they should consider in their retirement planning.”

In addition to the quality of the overall visual presentation and clarity of the text, the jury emphasized the user-friendliness of the three step approach. A colour coded, die-cut table of contents makes each step easy to find. The jury also appreciated the design of the Your retirement snapshot tool inserted in the education kit. This tool gives participants an immediate idea of the amounts they need to save to enjoy a comfortable retirement.

This award is further proof of Industrial Alliance’s commitment to innovation, flexibility, accessibility and service.

About Industrial Alliance

Founded in 1892, Industrial Alliance Insurance and Financial Services Inc. is a life and health insurance company that offers a wide range of life and health insurance products, savings and retirement plans, RRSPs, mutual and segregated funds, securities, auto and home insurance, mortgage loans and other financial products and services. The fifth largest life and health insurance company in Canada, Industrial Alliance is at the head of a large financial group, which has operations across Canada as well as in the western United States. Industrial Alliance contributes to the financial well-being of over 3 million Canadians, employs more than 2,900 people and manages and administers over $50 billion in assets. Industrial Alliance stock is listed on the Toronto Stock Exchange under the ticker symbol IAG. Industrial Alliance is among the 100 largest public companies in Canada.