RBC Insurance Launches Innovative Conversion Option for disability insurance product

New feature can help protect both your salary and future retirement funds

Mississauga, ON – October 29, 2008 – RBC Insurance recently announced the release of its enhanced disability insurance product.

The product features a new long-term care conversion option for individual disability income protection plans. The unique design is structured so that new disability income clients can conveniently convert their disability insurance coverage to a long-term care insurance policy between the ages of 55 and 65.

“This option is designed to adapt to the needs of clients as they age and their needs change,” said John Young, president and CEO of RBC Life Insurance Company. “New disability income clients now have the option to switch from protecting their income, during their prime wage-earning years, to a plan that will help secure their retirement nest egg when they get older.”

With no medical underwriting at the time of conversion, the disability insurance product can be seamlessly transitioned into a long term care policy for clients looking to ensure their future qualification for long term care insurance.

“The costs associated with losing your working income or paying for long term care are significant. This product offers the flexibility to provide dual protection for clients,” Young added.

To find out more about offering RBC Life Insurance Company products, please contact RBC Insurance at 1-866-235-4332.

About RBC Insurance

RBC Insurance, through its operating entities, including RBC Life Insurance Company, provides a wide range of life, health, travel, home, auto and reinsurance products as well as creditor services to more than five million North American clients. As a leading provider of individual living benefits and life insurance products in Canada, RBC Life Insurance Company offers a comprehensive portfolio of individual and group life and health insurance solutions, including term and universal life insurance, group benefits, disability, critical illness, and long term care insurance as well as segregated funds. These products are distributed through more than 17,000 independent brokers affiliated with producer groups, financial planning firms and stock brokerage firms, as well as through direct sales and a network of career sales representatives. For more information, please visit www.rbcinsurance.com.