RHU Program: Responding to the Ever-Changing Marketplace by Advocis

August 18, 2008 Toronto – Because of the critical importance of timely information about living benefits options for clients, the Registered Health Underwriter (RHU) program offered by Advocis, The Financial Advisors Association of Canada, has been updated.

Advocis recently engaged industry-leading experts on living benefits to coordinate the revision and review of the content of the Disability and Group Benefits course, one of two mandatory courses required to obtain the RHU designation. Industry leaders in the fields of underwriting, marketing and claims worked to ensure that the course content continues to reflect the realities of the current Canadian marketplace.

“In fact, this is something we do on a regular basis,” said Taylor Train, Chief Operating Officer of Advocis. “It is because of the critical importance that financial advisors and planners have the most up-to-date information for their clients. With Canadians living longer and more needing this kind of financial protection, there will be more clients looking for this kind of advice,” said Mr. Train.

The RHU is the only living-benefits designation available to financial advisors and planners in Canada. With the successful completion of the RHU program, advisors and planners are equipped with the expertise to provide strategic living benefits advice in all areas including, income replacement, group benefits, critical illness protection, health insurance and long-term care issues.

“It’s a smart move for advisors and planners to have the additional information provided by the RHU courses under their belt,” suggested Train. “The RHU designation will provide advisors and planners with an important advantage over their competition and clients will be better prepared to deal financially with potentially life-changing medical events,” added Train.

About Advocis

Advocis, The Financial Advisors Association of Canada, is the oldest and largest voluntary professional membership association of financial advisors and planners. With more than 10,000 advisors in 43 chapters across Canada, Advocis members provide financial and product advice to millions of Canadians in a number of areas, including estate and retirement planning, wealth management, risk management and tax planning. For more information about Advocis or the RHU program, please visit http://www.livingbenefitsrhu.ca/ and www.advocis.ca.