Canadian Curling Breaks New Ice!

TORONTO, Aug. 1 2008 – The Dominion of Canada General Insurance Company (The Dominion) is taking Canadian curling to another level with the launch of a national curling event, “The Dominion Curling Club Championship”, set to benefit Canadian club curlers and charities.

“The Dominion Curling Club Championship, funded by The Dominion, will be an annual event for men’s and women’s curling teams who have won their respective local club championships,” says Leigh Armstrong of The Dominion. “The Championship provides the first ever opportunity for winning club teams to represent their club at the zone, provincial or territory level, and ultimately offers them the opportunity to rank nationally. Teams from all 10 provinces and 3 territories, plus a separate entry for Northern Ontario, will compete at the National Championships.” The premier event will bring this season’s club champs together to compete at St. George’s Golf and Country Club, Etobicoke, Ontario in late November of 2009. The national championship will move to other clubs across Canada in future years.

“The Dominion is a proud supporter of Canadian curling and of Canadian athletes,” states George Cooke, President and CEO of The Dominion. “We look forward to working with curlers and curling organizations across Canada.” “This is a fantastic opportunity for all Canadian curlers,” adds Greg Stremlaw, CEO of the Canadian Curling Association, “a unique partnering of sport and business that supports charity and strengthens local communities across the country; it is a winning situation for everyone.”

Any profit generated from The Dominion Curling Club Championship will be directed to charities including the Canadian Paraplegic Association (CPA), as well as developmental curling initiatives in communities across Canada. “Having The Dominion as CPA’s first National Sponsor means that we are always involved in unique opportunities like this championship,” adds Bill Adair, Executive Director, CPA Ontario. “We thank The Dominion for their vision, leadership and continued commitment.”

About The Dominion

Canadian owned and operated, The Dominion has been insuring the cars, homes and businesses of Canadians since 1887. Today, The Dominion is one of the country’s largest property and casualty insurers, distributing its insurance products solely through independent insurance brokers. The Dominion’s priority is earning and maintaining the trust and loyalty of policyholders, employees and business partners. Visit

About The Dominion and Curling

Along with being the official insurer of the Canadian Curling Association, the CCA Season of Champions events and Ontario Curling Association, The Dominion is the title sponsor of over a dozen curling championships and fundraisers including the Northern Ontario Men’s Provincials, Ontario Senior Men’s and Women’s Provincials and a bonspiel which has raised more than $800,000 in the last 7 years, with 100% of proceeds going to the CPA. The Dominion recently committed to the title sponsorship of the Toronto Curling Association Junior Bonspiel (TCA).