Portage Mutual, Gore Mutual and AXA Canada Inc. maintains their investment at the Full Partner level in the Broker Identity Program

July 10, 2008 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Portage Mutual Insurance Company, Gore Mutual and AXA Canada Inc. are maintaining their investment as a Full Partner of the Broker Identity Program for 2008.

The Program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: coverage and security. By investing in the program, Portage Mutual, Gore Mutual and AXA Canada support the role insurance brokers provide Canadian consumers.

“Brokers are an important component of our industry and we are proud to contribute to this important program. We encourage associations and brokers to continue promoting the profession to consumers and politicians alike” said Randy Clark, President & CEO of Portage Mutual.

“We are in this together,” says Kevin McNeil, President and CEO of Gore Mutual. “We continue to look for ways to serve our broker partners better. As a company that believes Canadians deserve unbiased professional advice, we are proud to support the BIPPER symbol which represents the value offered by brokers.”

“AXA is a proud supporter of the BIPPER program which through its marketing and branding promotes the essential value that Brokers provide to consumers” said Jean-Fran�ois Blais, President & Chief Executive Officer of AXA Canada Inc.

IBAC Chief Executive Officer Dan Danyluk added: “In today’s world of choices, this branding program continues to show that the best advice on insurance matters to Canadians is through a broker. AXA’s investment contributes to raising awareness of the value brokers provide Canadian consumers, and we are proud of their commitment,’ added Danyluk.

The Broker Identity Program was launched in 1989 by the Insurance Brokers Association of Canada. It is a branding campaign for over 32,000 insurance brokers and in 2008 is supported by over 20 leading insurance companies.

Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers. For more information, visit www.ibac.ca.