NewLink Group announces the launch of The Distribution Service Satisfaction Survey 2008

Following the success of the surveys in 2006 and 2007, NewLink is pleased to announce the launch of the 2008 Distribution Service Satisfaction Survey.

�Having established a benchmark for service and expectations of service in 2006 and 2007, it is now critical for companies to continue to monitor change. Several of the survey�s sponsors initiated service improvement projects due to our findings and they want to know the impact of those initiatives.� commented Neil Silverman, Executive Consultant.

Service has shown to definitely be a differentiating point of competition and there are few opportunities for insurance advisors to voice their opinion in a significant way. Advisors, Distributors, Administrators and others in the sales process who want their opinion to count are being asked to complete a broad 20 to 25 minute online survey. Thousands of Advisors will receive a direct email on this but anyone in the sales chain can complete the survey online by clicking on

�Last year nearly 1500 Advisors took the time and effort to tell us what they think � clearly this is a huge issue to those selling and servicing insurance policies.�, said Byren Innes, Senior Vice President and Director. �We�d like to get even more responses this year, as the more responses we get, the more we are able to run statistical analyses to provide detailed information to insurance companies for them to make adjustments and improvements. The time it takes to complete the survey is an investment that will pay back in improved service in the future.�

About NewLink Group

NewLink Group is a leading financial services industry consulting company. NewLink�s breadth of experience and services include business and IT strategy, distribution channel effectiveness, industry benchmarking, product development, business and IT architecture, IT solutions, operational excellence, management of change, business implementation and project management. Vista™ is the knowledge base that NewLink�s sells to clients and technology companies. Vista™ is also used by NewLink consultants for client assignments and projects. For more information,