Red River Valley Mutual Insurance Company, SGI CANADA and Peace Hills Insurance Company continue their investment as Full Partners of the IBAC Broker Identity Program

June 20, 2008 — The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Red River Valley Mutual, SGI Canada and Peace Hills are maintaining their investment as a Full Partners of the Broker Identity Program for 2008.

The Program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: coverage and security. By investing in the program, these partners support the role insurance brokers provide Canadian consumers.

“We recognize the value the branding program known as the Broker Identity Program brings not only to brokers but to the industry as a whole and we are proud to be part of it,” said Brian Esau, President of Red River Valley Mutual.

“SGI CANADA is a long-time supporter of the Insurance Brokers Association of Canada and its program to raise awareness and educate Canadians on the benefits provided by insurance brokers,” said Jon Shubert, President of SGI CANADA.

“Peace Hills is proud to continue investing in IBAC’s broker awareness campaign and we fully support and encourage brokers to boldly communicate the valuable services they provide their clients every day,” said Diane Bricker, President and Chief Executive Officer of Peace Hills Insurance Company.

IBAC CEO, Dan Danyluk, added that the Association was pleased that every year more and more Insurers realize the advisory role brokers play in dealing with consumers. Brokers provide unbiased, informed and experienced knowledge in the insurance marketplace. Over the years the IBAC message has been consistent: Brokers are providing the best advice on insurance matters and Insurers are realizing the advisory role brokers play in dealing with consumers.

The Broker Identity Program was launched in 1989 by the Insurance Brokers Association of Canada. It is a branding campaign for over 32,000 insurance brokers and in 2007 was supported by over 20 leading insurance companies.

Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers. For more information, visit

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