York Fire Congratulates the IBAO on their successful launch of MyInsuranceShopper.ca

The MyInsuranceShopper.ca website gives Consumers Easy Access to Independent Brokers and Greater Choice when it comes to Buying Insurance

MISSISSAUGA, May 20, 2008 – York Fire & Casualty applauds the Insurance Brokers Association of Ontario (IBAO) for the successful launch of their much anticipated MyInsuranceShopper.ca website � a straightforward access point for consumers to the choice, unbiased insurance advice, perfect fit coverage and client advocacy offered by independent Brokers. In conjunction, the IBAO has also developed the “Extend and Own” marketing campaign for their member Brokers which allows them to take advantage of the powerful “insurance that fits” marketing message in their own communities.

“York Fire is 100% committed to the independent Broker distribution channel as the best choice for consumers for knowledgeable insurance purchases,” said Colin Simpson, President and CEO of York Fire. “It is exciting to see the leaps and bounds the IBAO has made in providing their members with the tools to successfully compete head-to-head with direct writers and affinity groups.”

York Fire and Casualty is a proud supporter of the Insurance Brokers Association of Canada (IBAC) and the IBAO and its initiatives to give the independent Broker a strong and united voice and is pleased to congratulate them on their hard work and the innovation of their technology release and media campaign. These initiatives have been designed to meet the challenges facing the independent Brokers in Ontario as they continue promoting, to the consumer, the value the independent Broker brings to the insurance purchase.

About York Fire

A subsidiary of Kingsway Financial Services Inc., York Fire was founded in 1955. From its head office in Mississauga, Ontario, York Fire is the ‘standard’ insurance arm of Kingsway Financial, and offers insurance to protect consumers’ homes, cars and businesses through more than 200 brokers located throughout Ontario and Alberta. York Fire strongly believes in the value that an independent Broker brings to the insurance transaction and is committed to working with Brokers to preserve and strengthen their role in the distribution of Property & Casualty products in Canada. More at www.york-fire.com.

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