Aviva Canada Rebrands Pilot and Scottish & York Insurance Companies as Part of ‘One Aviva’ Strategy

TORONTO, April 4 2008 – Aviva Canada Inc., Canada’s second largest insurance group, today announced the rebranding of its industry-leading subsidiary companies Pilot Insurance Company, and Scottish & York Insurance Co. Limited. Moving forward, the brands will be known as Aviva Pilot and Aviva Scottish & York.

Aviva, which was created out of an amalgamation of numerous insurance companies, has been insuring Canadians since 1906. The company is in the final stages of creating a single corporate brand that Canadian consumers and the insurance industry can identify with. In addition to Aviva Pilot and Aviva Scottish & York, the company also operates Aviva Insurance, Aviva Traders and Aviva Elite. Together, Aviva provides home, auto and business insurance to more than three million customers.

“By adopting the Aviva brand mark, Aviva Pilot and Aviva Scottish & York clearly become part of the ‘One Aviva’ value proposition for consumers and insurance brokers in Canada,” says Aviva Canada President and CEO Robin Spencer. “Both Scottish & York and Pilot have a long-standing history in Canada and are valued, trusted insurance providers to hundreds of thousands of Canadians.”

Aviva Pilot has been providing home and auto insurance to Ontario consumers for more than 80 years and currently serves 440,000 policyholders through a network of 23 local claims offices across the province supported by more than 350 employees. Aviva Pilot is a community-based organization respected for its personal, reliable and responsive approach to serving customers through its unique branch model and local claims service.

Aviva Scottish & York provides competitively priced home and auto insurance and is focused on providing the most responsive customer and claims service possible. The company is a national specialty insurer offering its broker partners a leading-edge distribution and delivery model.

“Aviva is committed to delivering Canadians peace of mind,” says Mr. Spencer. “As we continue our migration to one Aviva, consumers will gain the reassurance, benefits and trust of being insured with one of Canada’s, and the world’s, leading insurance companies.”

About Aviva Canada

Aviva Canada Inc. is one of the leading Property and Casualty insurance groups in Canada, providing home, automobile and business insurance to more than three million customers. Our group of companies has more than 3,200 employees, 40 locations and more than 3,000 independent broker partners. Aviva Canada Inc.’s products and services are delivered across the country through its operating entities: Aviva Pilot; Aviva Traders; Aviva Elite; Aviva Scottish & York; Aviva Insurance Company of Canada; and S&Y Insurance Company. Aviva Canada Inc. is a wholly-owned subsidiary of UK-based Aviva plc, the world’s fifth largest insurance group. Please visit our web site at avivacanada.com.