Progressive.com tops study of 22 insurance Web sites
MAYFIELD VILLAGE, OH – March 28, 2008 – Online car insurance customers looking for a little R-E-S-P-E-C-T, don’t have to look any further than progressive.com according to a recent study by The Customer Respect Group (CRG). The group ranked Progressive #1 for positive Web-based customer experiences.
Progressive earned a 7.5 on a 10-point scale – an “Excellent” rating � on the Customer Respect Index, which measures customers’ online interactions with a company. The auto insurance industry as a whole earned a 5.5 rating. CRG called progressive.com “strikingly interactive and innovative” thanks to its RSS feeds, blogs and other features.
“We continue to enhance progressive.com to make it easy to use and the first place Internet auto insurance consumers want to go,” says Toby Alfred general manager with Progressive’s customer acquisition group. “It’s rewarding to know that all of our hard work is paying off.”
The comprehensive study examines how well 22 auto insurance Web sites match the expectations of online visitors. Analysis focuses on:
- Simplicity � self-service facilities, consistency, general usability
- Attitude � accessibility, such as support for users with visual disability
- Responsiveness � quality and speed of e-mail replies, other communication facilities
- Principles � respect for personal data supplied online
- Transparency � explanation of data-handling processes, clarity, openness.
About Progressive
The Progressive Group of Insurance Companies, in business since 1937, is the country’s third largest auto insurance group and largest seller of motorcycle and personal watercraft policies based on premiums written, and is a market leader in commercial auto insurance.
Progressive is committed to becoming consumers’ #1 choice for auto insurance by providing competitive rates and products that meet drivers’ needs throughout their lifetimes, superior online and in-person customer service, and best-in-class, 24-hour claims service, including its csoncierge level of claims service available at service centers located in major metropolitan areas throughout the United States.
Progressive companies offer consumers choices in how to shop for, buy and manage their auto insurance policies. Progressive offers its products, including personal and commercial auto, motorcycle, boat and recreational vehicle insurance, through more than 30,000 independent insurance agencies throughout the U.S. and online and by phone directly from the Company. Private passenger auto products and prices are different when purchased directly from Progressive or through independent agencies. To find an agent or to get a quote, go to www.progressive.com.
