ING Insurance continues as Full Partner of the Broker Identity Program

March 12, 2008 – Toronto – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that ING Insurance Company of Canada continues to support the Broker Identity Program as a Full Partner.

The Program�s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: coverage and security. By investing in the program, ING Insurance supports a campaign whose purpose is to raise awareness of the value of the insurance broker distribution network.

�We continue to recognize the invaluable branding the Broker Identity Program brings the insurance broker profession. The protective embrace exhibited by the BIPPER is a symbol of the value proposition offered by brokers: protection and piece of mind.� said Derek Iles, President of ING Insurance. �The broker distribution channel is one that provides un-challengeable value to consumers of insurance in virtually every community across this country. We continue to support its goals.� added Iles.

IBAC Chief Executive Officer Dan Danyluk added: �In today�s world of choices, our branding program continues to showcase that the best advice on insurance matters to Canadians is through a broker. ING�s investment contributes to raising awareness of the value brokers provide Canadian consumers, and we are proud of their commitment,� added Danyluk.

The Broker Identity Program was launched in 1989 by the Insurance Brokers Association of Canada. It is a branding campaign for over 31,000 insurance brokers. Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada.


ING Insurance is the largest auto, property and liability insurer in Canada with a network of more than 2,800 independent insurance brokerages. It is part of ING Canada (TSX: IIC), which provides insurance products to individuals and businesses through ING Insurance and other subsidiaries.