Policy Works Helps Cooke Insurance Double Its Commercial Business


Founded in 1972, Cooke Insurance Agency Ltd. is an established brokerage in the Atlantic region, with its head office in Charlottetown, PEI, and five other offices located in PEI, New Brunswick and Nova Scotia.

Cooke Insurance Agency has carved out niches in construction, manufacturing and importing/exporting, as well as some specialty business programs ranging from the shellfish industry to seasonal cottages to hockey and skating arenas.

Commercial-Lines Challenge

Though successful, Cooke Insurance was keen to grow its commercial lines business in an aggressive manner. �At one time we were a 75 per cent personal lines brokerage,� says Jeff Cooke, President. �We made a concerted effort on the commercial side to get a more balanced approach.�

Keeping Cooke Insurance from growing its commercial business, however, was its infrastructure: its internal systems and processes. �We had spreadsheets, we had Word� documents and programs all over the place. There was no consistency between our proposals, submissions and client communications.�


Jeff Cooke began a due diligence process to find a commercial-lines solution. �When I saw Policy Works, I said �this just makes sense.� And I have looked at many other solutions over the years. I believed this was the route we had to go to set ourselves apart, so we had it installed.�

One of the immediate ways Policy Works helped Cooke Insurance was to get its commercial submissions to the top of the underwriting pile. �Underwriters have only so much time to go through the hundreds of submissions they receive,� according to Cooke. �So, they look for the applications that are most complete and easy to use � not those submitted on the back of a napkin. Underwriters know that with our Policy Works submissions, all the information they need is right there. We get our quotes faster than other brokers, and we write more business.�

Using Policy Works as a submission tool helped Cooke Insurance enormously, but there is more to the solution. �It is a full and complete commercial management system for all our policies,� Cooke notes. �We use it right from submission to binding to service to renewal. It allows us to be quick and nimble in the marketplace.�

From a workflow perspective, Policy Works has helped Cooke Insurance on the service side. �All the information is right there in easy-to-use, pull down menus,� states Cooke. �If there is an account and there have been ten changes over the past year, we don�t have to go looking all over the place for documents or photos. It�s all right there in one place and it is done in a professional manner.�

It really is a combination of things that makes this solution effective, concludes Cooke. �There is efficiency, ease of use and proper use of our people. With Policy Works, you don�t have to be a high-tech specialist, but rather a businessperson. That may be what I like best.�

For more information, please visit www.policyworks.com.