York Fire Takes Action in its Unwavering Commitment to the Independent Broker Distribution Channel

MISSISSAUGA, November 29, 2007 – York Fire and Casualty Insurance Company (York Fire) has delivered another affirmation of its commitment to the independent insurance broker distribution system through the removal of its rates from direct writer Belair Insurance�s quoting engine. Effective immediately, when a consumer seeks an online insurance quote through the Belairdirect.com website, York Fire�s rates will be absent.

�York Fire is 100% committed to the Broker distribution channel,� states Colin Simpson, President & CEO of York Fire & Casualty. �We believe the Broker distribution channel is the best choice for consumers for knowledgeable insurance purchases. We recognized that having York Fire�s rates available to consumers through a direct writer�s website was contrary to our distribution philosophy.�

York Fire is a full Partner of the Insurance Brokers Association of Canada and works closely with the Insurance Brokers Association of Ontario (IBAO) to support Brokers and promote the value the Broker brings to the consumer through independence, choice, advice and local presence.

About York Fire

A subsidiary of Kingsway Financial Services Inc., York Fire was founded in 1955. From its head office in Mississauga, Ontario, York Fire is the ‘standard’ insurance arm of Kingsway Financial, and offers insurance to protect consumers� homes, cars and businesses through more than 200 brokers located throughout Ontario and Alberta. York Fire strongly believes in the value that an independent broker brings to the insurance transaction and is committed to working with brokers to preserve and strengthen their hold on the distribution of Property & Casualty products in Canada. www.york-fire.com.