November 16, 2007 � Toronto, ON � New Canadians appear to have the future wellbeing of their children at the top of their minds, with the results of an Ipsos Reid poll conducted on behalf of RBC revealing that despite the fact that seven in ten (70%) are still focusing on having enough money to pay for their daily expenses, nearly one half (46%) of new Canadians identify saving for their children�s education as one of their financial goals over the next twelve months.
Aside from trying to make ends meet and putting money away for their kids� education, other goals that new Canadians have for the next twelve months include saving for retirement (41%), paying down the mortgage (40%), saving for a major purchase (37%), saving in the event of illness or death in the family (33%), saving to buy a home (27%), saving to help their aging parents (22%), saving to start up or run their own business (20%), saving for their own education (20%), paying off old debts (18%), or saving for expenses relating to home renovations (12%).
Interestingly, it is new Canadians who have been in Canada for less than three years who are most likely (77%) to indicate that a financial goal for them over the next twelve months is having enough money to cover their expenses. This is compared to seven in ten (70%) new immigrants who have been in Canada for five to ten years, and two thirds (65%) of Canadians who have been in Canada for three to five years who indicate the same. Furthermore, it is South Asian immigrants who are most likely (75%) to say that having enough money for their daily expenses is a financial goal of theirs, while Chinese immigrants (64%) and other Asian immigrants (71%) are less likely to indicate that this is a goal of theirs.
In terms of saving for their children�s education, it is new immigrants who have been in Canada for fewer than three years who are most likely (50%) to indicate that this is a goal for them, followed by new immigrants who have been in Canada for three to five years (47%) or five to ten years (44%). By ethnicity, the data reveal that Chinese immigrants to Canada are more likely (51%) to say that a financial goal for them is saving for their children�s education, while new Canadians from South Asia (38%) and other Asian countries (48%) are less likely to indicate that this is the case for them.
The study shows the top five financial goals of new immigrants over the next twelve months, by length of time in Canada are:
These are the findings of an Ipsos Reid poll conducted on behalf of RBC from March 15 to April 30, 2007. For the survey, a representative randomly selected sample of 1000 new Canadian adults who have self-identified as having immigrated to Canada after the age of 18 and have been in Canada for less than 10 years was interviewed on the telephone. Interviews were conducted in Mandarin, Cantonese, Hindi, Punjabi, Korean, English and French. With a sample of this size, the results are considered accurate to within � 2.8 percentage points, 19 times out of 20, of what they would have been had the entire adult population of beer-consumers been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population.
About Ipsos Reid
Ipsos Reid is Canada’s market intelligence leader, the country’s leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid’s marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group. To learn more, please visit www.ipsos.ca.